04 Apr 2022

Planted launches its famous planted.chicken product with new curry marinade

4 min reading time

Kemptthal, 4 April 2022 - The Swiss foodtech start-up Planted, known for alternative proteins, especially its planted.chicken, is expanding its product range with another creation: planted.chicken Curry. The new curry marinade was developed exclusively by Hiltl. planted.chicken Curry will be available in Coop shops throughout Switzerland from 4 April 2022. planted.chicken causes 74% less CO2e emissions and uses 46% less fresh water in production than the animal equivalent.

Planted produces meat from alternative proteins, focusing on the perfect bite. Inspired by nature, the company is pioneering a novel biostructuring approach that combines protein structuring and biotechnology. The Planted products, each made from different protein sources (peas, oats, sunflower), currently include: planted.chicken, planted.pulled, planted.kebab and planted.schnitzel. The planted.chicken, Planted's first product on the Swiss market, is now available from April with an additional curry marinade. Like every planted.chicken, the planted.chicken Curry is made exclusively from natural ingredients: Pea protein, pea fibre, rapeseed oil, water and a healthy portion of vitamin B12. The marinade has a fruity note, contains Indian curry spices and has a very slight spiciness.

Cooperation with Hiltl

The fine curry marinade was developed exclusively for Planted by Hiltl, the world's oldest vegetarian restaurant according to Guinness World Records. "We can't imagine our menu without Planted - and neither can our guests. We had a lot of fun developing a curry marinade. It has a bit of everything: just the right touch of salt and goes slightly into sweetness. The planted.chicken curry can be fried, grilled on a skewer, rolled into wraps or used as a topping for a bowl or salad. There's something for everyone!" enthuses Adrian Reimann, Head of Product and Recipe Development at Hiltl.  

From April 2022, Hiltl will include the planted.chicken Curry in its popular Hiltl Buffet restaurants, in the à la carte restaurant of Haus Hiltl and in the range of products offered by Hiltl Vegimetzg. Planted and Hiltl have a long-standing relationship; the planted.bistro by Hiltl at the company's headquarters in Kemptthal is also operated by Hiltl.  


Sustainability through and through

Planted is committed to using only 100% natural ingredients and no additives in its products. This makes them a truly healthy and better alternative for everyone. In addition, an in-depth analysis was recently carried out: planted.chicken causes 74% less CO2e emissions and uses 46% less fresh water in production than the animal equivalent. For the calculation of the CO2e footprint, the entire life cycle of the Planted products and their animal counterpart was assessed. From growing and harvesting the ingredients, to processing and transport, energy consumption in our production facility, storage and transport to shops, and disposal of packaging - everything was taken into account.  


Planted is available in Switzerland, Germany, Austria, France, Italy and recently also in the UK in restaurants and retail outlets as well as in the company's own web shop across Europe. The new product planted.chicken Curry will be available from April 2022 in Coop shops throughout Switzerland, in the Planted online shop and in Hiltl Vegimetzg.  




The planted.chicken curry can be prepared and combined in many ways: It can be fried, grilled on a spit, rolled into wraps or used as a topping for a rice bowl or salad.A recipe can be found here Fried curry rice | PLANTED (eatplanted.com)


Further information

For more information about the company, the products and photos, please contact press@eatplanted.com.

our newsletter

How it works
You can benefit from the subscription from a shopping basket size of 5 or more products.
Save 20% with the Planted subscription
We reward you for your commitment with a discount on every delivery.
Small commitment, big impact
You can cancel your subscription at any time after a minimum term of 3 months.
Even more impact
Healthy for you and the planet. Without additives, 100% plant-based.